If you don’t know where you’re going, every road will take you further from success. Decide what you are going to be. Decide to change your company from what it is to what it can be. Close your eyes and picture the “perfect” company. What would it look like? What would it be known for? How would your people interact with each other? This is your Vision.
As the Leader, you need to understand where you are going to help map out the way for the rest of your people. People will want to know where you are taking them and you need to be able to describe the destination in terms they can see, feels, touch and understand. Remember that "better" is not really a destination.
Also remember that most people can spot a phony a mile away. If you can't convince yourself of the benefits of going on this journey, how can you expect people to follow you down that road?
Take the time to think this through, talk to associates about it and develop a clear picture of the both the journey and the destination before you set about rallying support for your cause. It's not as complicated as it sounds but it is a crucial foundation that must be laid to have the rest of your house founded on a solid footing.