For instance, on one mission, the
Team was required to get a document out of a safe that was impossible to
crack. They had one of the best
safe-crackers in the business helping them and, after reviewing the plans and
specs for the safe, had to tell Mr. Phelps that it was impossible to break
into. Phelps’ reply was to tell the
team, “Of course it’s impossible to break into this safe. That’s why we’re not going to break in…we’re
going to break out.”
Phelps figured out that, if he
could just sneak a man into the safe (hidden in a large suitcase), then it
would be easy for that person to get the document and break out of the safe
once he had access to the tumblers for the lock and all of the other electronics
from the inside of the door. He was
right, of course, and the team accomplished another “impossible” mission simply
by NOT approaching the problem the way everyone had always done it before.
At our utilities, we hear the
phrase, “That’s the way we’ve always done it,” a lot. This phrase has stopped innovations from
happening since the dawn of time. Our utility used to have a real
problem with sewer spills. When I asked
how we stop them, everyone said that we can’t stop them… it’s impossible
because we cannot force people to change what they do in their own homes (like
pouring oil and grease down their drains) which cause sewer spills. We refused to accept this answer and instead
launched a Used Cooking Oil Recycling and Biodiesel Program coupled with a
major customer outreach effort. By
capturing the public’s attention in a way not tried before, we have reduced
sewer spills in our system more than 70%!
What is stopping progress and
innovation at your company? Push back
HARD every time you get an answer like, “That’s the way we’ve always done it.” There is very likely a new and unique way to
solve the problem that is different from the way you’ve always done it.
ACTION: Challenge assumption! Blaze your own path! Find new and innovative ways to solve
problems…there are plenty of them for you to tackle!